What GA4 tags are published by GTM Assistant App

Created by Mani Singla, Modified on Sat, 29 Apr 2023 at 05:40 AM by Mani Singla

What GA4 Events are published by GTM Assistant App

Google analytics 4 (GA4) is a new version of Google analytics that uses an event-based data model for measurement across platforms. Events are user interactions with your website or app that can be measured and analysed. Parameters are additional information that provide context for the events.

GA4 provides two types of events: default and ecommerce.

Default events are automatically collected by GA4 without any additional code, such as page_view, session_start, user_engagement, etc.
Ecommerce events are manually added by you to measure the shopping behavior of your users, such as view_item, add_to_cart, purchase, etc.

Ecommerce events require additional context to be meaningful, so you need to add parameters to the events that provide information about the products or services you sell and the user interactions with them. Ecommerce parameters can be either at the item level (such as item_id, item_name, item_category, etc) or at the event level (such as value, currency, coupon, etc).

The following table shows the list of ecommerce events and their parameters that are available for GA4:

Event name	Description	Event-level parameters	Item-level parameters
view_item_list	A user views a list of items	item_list_id, item_list_name	item_id, item_name, item_brand, item_category, item_category2-5, item_variant, price
select_item	A user selects an item from a list	item_list_id, item_list_name	item_id, item_name, item_brand, item_category, item_category2-5, item_variant, price
view_item	A user views an item details page		item_id, item_name, item_brand, item_category, item_category2-5, item_variant, price
add_to_cart	A user adds an item to a cart	value (optional), currency (optional), coupon (optional)	item_id, item_name, item_brand, item_category, item_category2-5,item_variant,item_list_id,item_list_name,index (optional),quantity (optional),price (optional),discount (optional),affiliation (optional),location_id (optional)
remove_from_cart	A user removes an item from a cart	value (optional), currency (optional), coupon (optional)	same as add_to_cart
begin_checkout	A user begins the checkout process	value (optional), currency (optional), coupon (optional)	same as add_to_cart
add_shipping_info	A user adds shipping information during checkout	value (optional), currency (optional), coupon (optional), shipping_tier	same as add_to_cart
add_payment_info	A user adds payment information during checkout	value (optional), currency (optional), coupon (optional), payment_type	same as add_to_cart
purchase	A user completes a purchase transaction	value (required), currency (required), transaction_id (required), tax (required), shipping (required), coupon (optional) , affiliation (optional) , payment_type(optional) , items_revenue(optional) , promotion_id(optional) , promotion_name(optional) , order_id(optional) , shipping_tier(optional) ,item_list_id(optional) ,item_list_name(optional)	same as add_to_cart
refund	A user receives a refund for one or more items in a transaction	value(required), currency(required), transaction_id(required)	same as add_to_cart
view_promotion	A user views a promotion banner or creative	creative_name(optional), creative_slot(optional), location_id(optional)	promotion_id(required), promotion_name(required)
select_promotion	A user clicks on a promotion banner or creative	creative_name(optional), creative_slot(optional), location_id(optional)	promotion_id(required), promotion_name(required)

Ecommerce data can help you optimize the shopping experience on your ecommerce website or app by showing you the most popular products, the influence of promotions and product placement on revenue, and the conversion funnel of your customers. You can also use ecommerce data to create audiences and remarketing campaigns based on user behavior.

To collect ecommerce data, you need to add ecommerce events to your website or app or in your Google Tag Manager container. All ecommerce platform like Shopify, WooCommerce, Magento, Pretashop etc.. need the ecommerce events to created with code to able to track them.

For shopify stores, GTM Assistant shopify app helps easily install the ecommerce events to your website without writing a single line of code. Just install the app, configure it with your Google account and app will automatically setup the selected ecommerce events for tracking to the google analytics.

GTM Assistant shopify app uses the “Google Tag Manager” to publish the ecommerce tags to Google analysis & other third party services like Meta Pixel.

GTM Assistant shopify App for now, allow the tracking of the following ecommerce events.

Default events
- All events that are possible in GA4
Ecommerce Events
- Select item
- View item
- Add to cart
- Remove from cart
- Begin checkout
- Purchase

For more information or help while installing the GTM Assistant shopify app, feel free to create a ticket and let us help you ASAP.